So, you’re interested in Endato products but don’t know where to start? This guide will help you find the right product to provide you with the information you need.
Here's Where You Start
Endato has many products that all serve different and specific purposes, so it’s understandable that you may not know which products are right for you. Let’s begin by taking a look at how our data is categorized. All Endato products fall under one of the following data sets: People, Work, Property, Court Records, Assets, and License data.
Products listed here are for finding information on people, enrichment of contact lists, and linking incomplete data with reliable matches.
This is where products for finding information on employers and businesses will be listed. Work data can consist of address, DBA/FBN, tax information, employee information, and more.
For all products that return information about specific properties, home history, and other key details.
Court Records Data
Products under this category are used for easily finding publicly available court record information and other legal details.
This category houses our products that focus on asset information, such as vehicle history, domain registration, assessor records, and details for linked individuals.
Products here provide returns for all available information on specific licenses, or to search for detailed reports on professional license data.
Endato products are all classified as one of two product types, Search or API, each with its own online dashboard for customers to manage separately. The data sets listed above categorize both Search and API product types.
With different data sets and product types to consider, how do you find the right product for the service you need? Let’s break down how Endato is used with some of our most common use cases.
Endato API products are great for developers who are looking to improve the functionality of their websites with increased depth of data for user-facing applications. Endato’s developer products give users added confidence and accuracy in designing data-gathering applications while making it easy to apply in their existing platforms and services.
Sales representatives use Endato to improve accuracy on lead datapoints, linking incomplete contact information with the appropriate customers and correct data. Better customer data directly helps sales teams indentify high-value leads and achieve an overall better return on customer engagement.
Endato products are popular tools for assisting with marketing data acquisition, most often using our “Contact Enrichment” API to collect detailed information on customers for improving marketing analytics. Detailed customer data helps companies create lead-rich target audiences that cater to specific demographics such as age, address, financial status, and more.
Realtors use Endato for conducting research on properties, potential buyers, sellers, home history, and more. Connecting personal information with specific properties helps realtors stay informed with up-to-date data on their listings and clients while improving key insights for data-driven decision-making.
How Endato Has Helped Other Companies
Here are some examples of how Endato has helped customers in the past:
A digital ad agency working with large consumer brands needed help building effective target audience segments for marketing appropriate consumer goods to the right leads. Organic website form signups were also performing less than ideal, leading to fewer new customers coming in, and disorganization for the ones that have signed up.
Using Endato’s Data Enrichment API and signup form optimization, new customers were signing up in higher numbers by requiring minimal contact information. With increased and stabilized signup rates, Endato’s Contact Enrichment API helped enhance these leads by providing additional detailed customer information. This made it possible to market age-specific products to the correct target audiences (such as alcohol products, age-restricted apps, and goods requiring ID verification), as well as other products aimed at specific customer segments. By optimizing new customer signup form efficiency and marketing efforts with contact enrichment, they saw higher customer response rates, better target audience segmenting, and overall increased RIO for the large consumer brands represented.
Home Solar Company
A residential solar provider used Endato to help with improving direct sales. In-house generated leads and prospect lists were holding incomplete data, often only providing the address for potential homes that could utilize solar power. Leads would be given an address and a “sun score”, ranking the overall sun exposure for a specific property, however, the contact information for these leads was not always provided.
By using the contact enrichment API, they were able to improve their marketing intelligence by appending and enriching missing data points from prospect lists. This connected the missing links between address and owner information, allowing their sales team to build a more full and accurate profile for prospects. Direct sales were improved and newly generated leads were able to be improved going forward.
Real Estate Data Services
Real Estate companies will often rely on customer data providers to engage the right target audiences or improve sales intelligence. A real estate data provider responsible for improving customer data used Endato to bridge the gap between property owner information and the appropriate contact information for those owners.
Providing minimal information such as name or address, they used Endato API to return right party contact information such as email or phone, and other data points to qualify and segment prospects for better outreach.
Getting familiar with how to use Endato’s search and API products is very helpful in deciding what products you’ll want to use. We’ve created this quick start guide to walk new users through how to use Endato. Happy searching!