Marketing Data Enrichment

Customer Data Enrichment to Optimize Marketing Strategies and Lead Generation

What is Marketing Data Enrichment?

Marketing data enrichment is the term we use to describe improvements to information and insights for specific marketing initiatives. Marketing data is information made up from names, addresses, emails, DOB, and anything else that can be used to identify customer segments.

How Does Marketing Data Enrichment Work?

General customer data is often made publicly known but it may not all be linked to a the right individual. That’s where data enrichment solutions come in to complete the picture, often requiring the use of a third-party resource. Data enrichment tools are the products we use to connect missing links for contact information profiles, providing the most accurate and data-rich customer insights. Endato provides API tools for customer data enrichment solutions, find out more about products used for data enrichment.

Explore everything Endato has to offer and learn how data enrichment can change your business.

Why is Marketing Data Enrichment Important?

Marketing data enrichment helps companies expand existing marketing data by adding new and valuable information. This is typically achieved through a combination of data cleaning, data normalization, and batch appending, as well as the integration of external data sources.Here are some way marketing data enrichment can help your company, and why it is important to utilize when others are:Better customer understanding: Marketing data enrichment allows companies to gain a deeper understanding of their customers by adding data points such as demographic information, purchase history, and behavioral data. This helps companies to create more targeted and personalized marketing campaigns that resonate with their customers and drive higher engagement.Improved segmentation: Enriched data can be used to create more specific and accurate customer segments, enabling companies to tailor their marketing messages and campaigns to different groups of customers based on their unique characteristics and behaviors.Increased sales: By using enriched data to create targeted campaigns, companies can increase their sales by engaging with customers who are most likely to be interested in their products or services. This can lead to higher conversion rates and improved ROI on marketing spend.Competitive advantage: Marketing data enrichment provides a competitive advantage by allowing companies to gain insights into customer behavior that their competitors may not have. This can help companies to identify new market opportunities and improve their overall marketing strategy.

Key Products For Marketing Data Enrichment

Endato offers a wide range of products for both API and Search needs. Marketing data enrichment is a category that many of our products fall into and could help improve, here are the four most common products used on Endato for helping companies with their marketing data enrichment efforts:

Starter

Business Search

Performs a criteria search, and returns a list of matching businesses

addresses, business name, name, partial DOB

Starter

Contact Enrichment

Enrich your contacts with additional contact info

addresses, email, name, phone

Starter

Email ID

Find someone’s name and contact info just from an email

addresses, age, email, name, phone

Starter

Person Search

Performs a person search, and returns a list of people matching the search criteria

addresses, age, associates, criminal rercords, divorce records, DOD, email, eviction records, fein records, foreclosure records, license records, marriage records, merged names, name, neighbors, partial DOB, phone, property records, relatives, workplace

Marketing Data Enrichment Features Explained

Contact Enrichment

Contact enrichment is used to improve contact lists with up-to-date contact information such as phone, email, address, and more.

Contact enrichment works by utilizing various data sources and algorithms to enhance the information available for a given contact or set of contacts. These APIs can be used by companies to better understand their customers or potential leads, and can help to inform marketing, sales, and other business decisions.