How Endato Elevates the Real Estate Industry

Almost six million existing homes were sold in the U.S. last year, with revenue projected to grow to $395 billion in 2023. There are more than 100,000 real estate brokerage firms in operation today, and the real estate industry produces an incredible amount of data – ranging from neighborhoods and lot sizes to valuations and average cost of living.

This data can inspire many opportunities, but can also fall flat if it isn’t properly supplemented. Endato’s solutions provide a number of available options within the real estate industry to elevate current data and make existing lists more robust.

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The Data’s in the Details

Real estate investors have access to publicly available data, but the missing link is what’s the most critical: property owner details. Endato’s powerful contact enrichment API can provide accurate phone numbers and email addresses of both individuals and businesses, optimizing investors’ lead generation platforms and streamlining outreach. With one real estate client, Endato delivered the following – with zero hours wasted on manual searches:

  • 90%+ append rate, compared to 75% from other providers
  • 12% right-party contact rate lift
  • 15% increase in leads generated

Skip Tracing in the Real Estate Industry

Endato is also a powerful tool when it comes to skip tracing. Real estate investors know one piece of data can make all the difference, and Endato’s skip tracing API contains data on over 98% of adults living in the United States. Offered in an easy-to-use platform, realtors and real estate investors can access several data points from any advice, including:

  • Address history, phone numbers, and email addresses
  • Family member and associate contact information
  • Property records
  • Bankruptcies, judgments, and liens
  • Business contact information
  • Deceased flags

Using Contact Enrichment

Contact enrichment can also support direct sales outreach. A marketing services company that works with real estate insurance call centers recently leveraged Endato’s contact enrich API to generate lead intelligence for homeowner prospects likely to renew real estate insurance. The company provided addresses (and sometimes names), while Endato returned right party contact information (primarily their personal phone number).

As the real estate industry continues to grow, so too will opportunities to glean additional data and insights. Savvy real estate investors and agents must leverage solutions like Endato to bolster data, optimize lead generation and forego traditional manual methods.

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